Justin Bieber has been left behind by the Instagram Rapture.
The “Baby” crooner lost a whopping 3.5 million followers after Instagram purged all the spam and deadweight from its site this week. Fake accounts comprised nearly 15% of Bieber’s Instagram following.
Instagram went after spam in a major way this week, deleting millions of fake accounts in what has become dubbed the “Instagram Rapture.”
It turns out that the celebrities on the Internet are not as famous as we thought. Some of the biggest names in show business shed the largest numbers of fake followers on Instagram, with the Bieb leading the way, according to data compiled by Zach Allia, a software developer.